A hands-on, big picture, results-driven marketing leader with 10 years of experience developing and delivering marketing programs and partnerships for technology and research analytics companies.
A marketing communications enthusiast by profession and education with experience in fast-paced, dynamic, technical environments at a start-up, mid-size, and Fortune 500 company.
I started my career with Cerner Corporation as a SaaS portfolio marketing lead and found my niche in acquisition and product/service brand development and management. My solution portfolio annual revenue grew by over $100 million during my tenure.
Since Cerner, I developed the brand and product marketing strategy for a tech consulting startup based out Los Angeles – and doubled the business. Most recently at MarketCast, I’ve overseen all marketing campaigns and the go-to-market strategy for its integrated consumer insights and analytics products after bringing the brands under one parent company.
I am a lifelong learner and serve as the President of the International Association of Business Communicators for Los Angeles. I hold a bachelors degree in Marketing and Management and masters in Integrated Marketing Communications.
MarketCast, Jan. 2018 – Feb. 2020
As the Marketing Director at MarketCast, I oversaw a $1.5M company-wide rebranding initiative and created the go-to-market strategy for all new research products after acquiring three new companies.
I managed the team responsible for all communications functions from product marketing to internal communications and public relations.
Building a Marketing Program from the Ground Up
T2 Tech Group, Mar. 2016 – Dec. 2017
I was responsible for designing and implementing a comprehensive marketing strategy to firmly establish and increase brand awareness while supporting lead generation, partnership activations, and sales activity.
Product Portfolio Management
Cerner Corporation, Sept. 2009 – Jan. 2016
I managed the integrated marketing communication strategy for the CareAware platform at Cerner (Healthcare IT leader with nearly $5 billion in revenue and 20,000+ associates) for seven years. I led the front in strengthening the brand through focused marketing strategy by unifying sales and engineering, while creating the go-to-market strategy for more than a dozen software offerings. I worked across product teams, agency vendors, and hardware manufacturing partners.
I oversaw myriad marketing projects, including - but not limited to - video production management of multi-national video solution demos with partner and client testimonials, naming strategy development for software platform and acquired and in-house developed product and services portfolios, and the marketing direction and content creation through the product's lifecycle. During my integrated marketing efforts, the CareAware platform annual revenue grew over 300%.
"She is a communications professional with the ability to build marketing infrastructures (i.e., branding and style guides, branded collateral creation, template creation, internal newsletters) to create awareness and strengthen brands."
MarketCast Team Associate
"Jenny is a passionate and experienced marketer who brings focus, momentum and positivity to her teams. She is patient and understanding, yet incredibly determined and skilled as both a marketing strategist and a leader."
Fellow IABCLA Board Member
"By nature she has an optimistic, positive attitude and works well in a diplomatic but assertive way with teammates and stakeholders across the organization. A very valuable member of the team."
What People Say About Jenny
© 2020 created by Jenny Matkovich
I'm Southern California based, currently living in the heart of Los Angeles. For inquiries about my past marketing leadership projects please contact me by phone or email.